Green Entrepreneurship - The New Black

Im starting to think about if it wouldnt be smart to specialize on sustainable economy and green entrepreneurship. As the environmental problems pile up and the global awareness is booming this really will be a exponential growth business soon and I think we are just in the beginning of the exponential curve.

Double Pressure on Oil Price
Probably the main driving force in the few years to come will be the extreme oilprice. Probably caused by a double pressure of demand and supply. On the demand side the thirst for oil due to booming third world economies, mainly China and India with soon to be 3 billion people. And on the supplyside the problem of having reached peak oil. The concept means that after having reached peak oil every liter consumed gets more expensive as the resource becomes more scarce and more expensive to extract. Apparently about 50% of the leading proffesionals within the industry while asked informally at a conference recently believed peak oil has been reached.

Green Capital
Anyway, with this double pressure on demand and supply driving and keeping the oilprice at high levels will make new energysaving and producing technologies more profitable by increasing the profitmargins possible. And where there is profitable business there will be capital. Hence the specialization in green entrepreneurship might be extra interesting.

GE Goes Green
A friend of mine, Stefan Ogeus, working at GE Healtcare, told me an interesting story on the subject some year ago. The CEO of GE, the worlds largest corporation, two times the size of the nearest competitor, spoke to the Swedish employees at a conference on the subject of green. He said that at first he thought the concept of global warming was only an american democratic left wing propaganda scam. So, he sent some of his scientists off to make some independent research on the subject. And when they came back, they stated with conviction that, "global warming is not a theory, its a fact!". Being a businessman of big business the CEO immediately recognized the future value of this underexploited business. Read more in this Forbes article.

Shortly on the subject of peak oil and growing demand



Longer movie on peak oil

Part 1


Part 2


Part 3


Part 4


Part 5


Part 6


The Story of Stuff
Nicely drawn little story about the linear consumtion process, happieness and externalized cost (garbage). Seems like there is a lot to be done = lots of green money to make.

IHIP and the 7P - an old services marketing paradigm

Having forgotten and scanning the web for the meaning of the second I in the IHIP concept, i stumbled upon a PowerPoint by the Stockholm University professor Evert Gummeson. Basically explaining why the IHIP and 7P concepts, while seemingly right in some aspects, feel more constructed than real. Instead he introduces an transfer of ownership or rental perspective which is much more clarifying.

I think its the same professor that, before I gave up Stockholm Uni and started SSE, introduced me in my favorite model of value, his model. And as he expressed it in the lecture "a qualitative model that could be applied to basically anything, say your relationship for example". Try it...

Value = (Percieved Benefit (Emotional + Physical))/(Percieved Cost (Energy, Time, Psychic effort, Money, Alternative Benefit))