Sexy concept bring sexy people to make sexy business: should business aesthetics and interest by human capital be more emphasized in strategy planning

Business as a theatrical play
In theatre there is a plain fact: no play will ever be better than the sum quality of its actors. What is really Hamlet without the professional actors and directors? What could it ever be if it only could attract the mediocre creators? Maybe what really makes a play a masterpiece is its ability to attract the interest, intensions and passion of the best. The piece becomes a masterpiece as generations after generations of the best get inspired and want to create within that specific framework. What if the same could apply for business? A business becomes a unique success story as generations after generations of the best get inspired and join in with the creation within that specific framework. Somehow the founders succeeded in creating a great story that engaged the best over a sustained period of time.

More aesthetics for the connoisseurs?
Many large businesses indeed recognize this as a fact. They work hard and spend large sums of money on keeping and building their brand as an attractive employer. But when mentioned it’s often mentioned in passing not nearly as deeply analyzed as the business core strategy, competitive advantage and such. But what if the ability to attract top notch human capital is not really a peripheral concept? What if this is the core of why the successful companies became so successful in the first place? Then maybe the ability of a concept to attract the right people deserves more attention in the planning and analysis of business? Maybe instead of a superficial stating the obvious "we/they have the best", explain in detail "WHY we/they have the best". What are the underlying forces here? What is it in the businesses core nature that makes the best believe and want to engage? Or maybe why don’t they believe, why do they flee? Maybe we should talk more about beauty and aesthetics? HOW TO PAINT THE PICTURE? Not on the surface of cause: how do we lay the right foundations so that the aesthetics are deeply appealing to the right group of connoisseurs?

Happy to say it seems like the baby got potenital
For my present baby business project SkrivaPå, an online contracting process management app, there is an open window of opportunity for only a short time to come. So time to market we believe to be an essential part of a potential success. To be able to have a short time to market we will need something extra, primarily in terms of human capital. So the questions mentioned earlier are part of our center of attention right now. I wont elaborate on this in length here but I´m very excited to say that it seems like we have some really good key selling points to attract some real talent and just a few days ago we got two new people engaged that started the very same evening (and possibly one more to come soon). Stefan Kanev, a great programmer from Bulgaria that is going to help us to speed up building the core app and Adam Altmejd that is going to help with design for starters and later hopefully engage more in marketing and sales. This will be really interesting out of a management point of view as we rarely will meet and mainly will work over Skype, Dropbox and Google Docs.

Also see this!
I have recommended it before but as it´s a good complement to this blogpost I want to do it again. Check out this excellent talk by Eric Ries in Stanford Ecorner. Part of it is on the topic of an adjacent concept to what´s in this blogpost, in stead of the "sexy concept bring sexy people to make sexy business" in this blogpost he talks of a concept with one step less, that is "sexy people make sexy business". Hope you´ll enjoy: