Having forgotten and scanning the web for the meaning of the second I in the IHIP concept, i stumbled upon a PowerPoint by the Stockholm University professor Evert Gummeson. Basically explaining why the IHIP and 7P concepts, while seemingly right in some aspects, feel more constructed than real. Instead he introduces an transfer of ownership or rental perspective which is much more clarifying.
I think its the same professor that, before I gave up Stockholm Uni and started SSE, introduced me in my favorite model of value, his model. And as he expressed it in the lecture "a qualitative model that could be applied to basically anything, say your relationship for example". Try it...
Value = (Percieved Benefit (Emotional + Physical))/(Percieved Cost (Energy, Time, Psychic effort, Money, Alternative Benefit))
2 kommentarer:
Hi Lukas Duczko,
I am PhD student majoring in service innovation. It's so nice to find your blog. You can also visit my blog. I also share some of my learning about services.
http://servicesresearch.blogspot.com
Dayu
Thanks! Your blog looks interesting and seems to touch upon the same kind of topics we have been working with quite alot recently. I will definitely check it out!
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